Trademarks
When is Permission Required?
The use of eChef trademarks always requires written permission from eChef.
Referential Use
You may use eChef trademarks or product names (but not logos) to refer specifically to eChef products provided your use is not disparaging, and provided your use does not mislead the public as to eChef sponsorship, affiliation or endorsement of your company, products or services.
Please refer to the Guidelines for Using eChef Trademarks for specific information on proper trademark usage. For a list of eChef trademarks and their proper attribution, please refer to the eChef Trademark List.
Product Logos and Trade Dress
eChef logos and trade dress may never be used by third parties except under a license or by following written guidelines from eChef.
Please write us at [email protected] to request permission to use eChef logos.
Corporate Logo
The eChef corporate logo(s) may only be used by third parties who are authorized by eChef to do so.
If you are simply referring to "eChef LLC" as a trade name, no trademark symbol is required and no logo should be used.
If you are referring to "eChef products", the registered trademark symbol may appear either at the upper right or at the baseline of the word "eChef", but the eChef corporate logo(s) should not be used.
If you wish to use the eChef corporate logo(s) and you are not currently authorized to do so, please write us at [email protected] to request permission.
Guidelines for Using eChef Trademarks
The following are general guidelines for the use of eChef trademarks. If you are a party to an agreement with eChef, please consult the terms and conditions of such agreement as it may contain special provisions regarding your use of eChef trademarks.
1. Use the Appropriate ® or ™ Symbol
A trademark that has been registered with a trademark office in the applicable jurisdiction is noted with a ®. A trademark that has not been registered with a trademark office is noted with a ™. eChef requests that when you refer to our trademarks and registered trademarks you refer to them properly. Proper reference includes the use of the appropriate ® and ™ symbol at the first and most prominent reference, or as soon as practicable thereafter.
Once marked, it is not necessary to mark subsequent appearances of the trademark in the work; however, all headings, titles and subtitles in the work that reference eChef trademarks should contain the proper attribution. It is not necessary to include ® or ™ symbols in table of contents or indexes.
If the character set of your project lacks special symbols and superscript characters, use the following substitute trademark notices. Note the capitalization and spacing.
(R) instead of ®
(tm) instead of ™
2. Provide Appropriate Trademark Attribution
Include an attribution statement when using any eChef trademarks. The statement should read:
"eChef” is a trademark or registered trademark of eChef LLC.
If it is not feasible to include the attribution statement (and if it is not required by any agreement you may have with eChef), it is acceptable to use a general-purpose attribution statement in a form such the following:
"All other trademarks are the property of their respective owners."
3. Trade Name vs. Trademark
The term "eChef" when used to refer to eChef software is a trademark and its use is governed by the general guidelines set out in this section. However, when "eChef" is used in text only to refer to eChef LLC, it is being used as the company's trade name, not as a trademark and is not subject to general trademark usage rules. For example, it is permissible to use "eChef" in the possessive if it is clearly being used as a trade name rather than as a trademark, as in "eChef’s software products." When "eChef" is used as a trade name, no trademark symbol or attribution is necessary (i.e. do not use the ® symbol).
4. Never Combine an eChef Trademark With Your (or Another Third Party's) Trademark/Product Name
eChef trademarks are used to distinguish products manufactured and sold under license by eChef from those of others. Combining eChef trademarks with trademarks or product names of others would confuse consumers as to which company is the source of the product.
eChef Trademark List
Any and all rights in the word or name: “eChef” in any configuration. Including: “ECHEF”, “Echef”, and “Echef” respectfully or any other configuration that uses the word “eChef.”